SEO workshops for teams

Active learning

In this series of interactive workshops, your team learns how to analyze your current rankings and build a strategy that is custom to your business. Everyone is shown how to do their own keyword research, use online SEO tools, create content for the website and work through easy link building exercises.

Together we set up Google Search Console and Google Analytics, and create online dashboards for tracking and monitoring progress. Over time your team gets comfortable analyzing results and finding new opportunities to win against competitors in search results.

SEO is a combination of quality content, authoritative backlinks and a technically sound website. Each element is explained with examples, so people learn while doing.

What this training can do for your business

• As a business owner, you get a better understanding of how SEO works, which helps you manage your marketing team.
• Your employees become more proficient SEO practitioners and stronger contributors to your organization.
• Your business gets a well developed strategy that is put into action, custom created and highly targeted.

Example of how your training could be structured

Week 1: Review your current state of SEO

• Google Search Console
• Third party SEO tools
• Analyzing the reports

Week 2: Research your competitors and compare them to your online presence

• What pages are driving organic traffic
• What websites are linking to theirs
• Available opportunities

Week 3: Create a strategy

• Keyword research and mapping
• Content marketing
• Backlinks

Week 4: Technical audit and on-page improvements

• Core Web Vitals
• Overall organization of the website
• Page improvements

Week 5: Track progress and execute the strategy

• Continue assigning the work to be done
• Create dashboards and reporting

Months 3 to 6: Find opportunities and prioritize next activities

Months 9 and 12: Quarterly business reviews of your SEO

We can customize an SEO workshop for you and your team.

What to expect

For the first month there is a weekly video call of 90 minutes. That covers all the elements of SEO and starts a strategy that matches your business goals. After those four weeks we meet monthly to review progress on assigned work, evaluate opportunities and create new tasks.

Monthly trainings are also made available that include participants from other companies. These cover more advanced SEO topics.

Between sessions you can ask questions by email or request a short one-on-one session to troubleshoot a task. A private Slack group lets you and other members ask questions and collaborate if you would like.

At the end, you have a marketing team that can carry out the plan, keeps learning and has experience from working on your real projects.

SEO tools you will learn to use

• Google Search Console
• Google Business Profile
• Google Analytics
• Ahrefs
• Screaming Frog
• Answer the Public
• Social media business profiles
• Search operators
• YouTube
• Google Trends

This is hands-on experience. Your team members log in, set up projects and follow a step by step process that takes them from beginner to intermediate digital marketers.

SEO workshop questions

Let's get started

Let's get on a call to do a quick audit of your website together, talk about your goals and see if this program is right for your business. Contact us for custom pricing.