Free tool
Local SEO checklist
Check every box that's true for your business. You'll get a score out of 100 and the fixes worth doing first.
0/100
Check the boxes above to see your score.
Your top fixes
Why these items matter
Google ranks local results on relevance, distance and prominence. Most of this checklist covers the two you control: telling Google clearly what you do (relevance) and proving you're trusted and active (prominence). The same signals help AI assistants decide which local businesses to recommend.
For a walkthrough of each Google Business Profile item, read the Google Business Profile guide. To see how you compare with the businesses ranking above you, request a free competitor analysis.
See exactly why competitors outrank you
Get a free competitor analysis for your Raleigh business: who is winning in Google, Maps and AI answers, and the three changes that would close the gap fastest.
Get my free competitor analysisPrefer email? Write to Rob at rob [at] seortp.com