SEO tutoring one on one

Active learning

In these tutoring sessions you learn how to analyze your current rankings and build a strategy that is custom to your business. Together we walk through keyword research, online SEO tools, creating content for your website and easy link building exercises.

Depending on your experience level, we start with a general understanding of how SEO works and the tactics for getting results. Your sessions may include any of the topics below.

Understanding how SEO works

Google builds its results around giving people the most relevant answer to a query. To decide which pages meet that standard, it puts a premium on quality content and looks for signals that confirm it. To rank for a set of keywords, you need to know what people search for relating to your product or service and give the best answers possible.

SEO is far less complicated than most people think. It takes well written, well researched pages with plenty of information for visitors. Do that consistently, and search engines keep treating your pages as a trusted resource.

Strategy includes researching your online competitors and planning how to build out the content on your website: articles, images, video, white papers, PDFs, online tools and more. We also look for opportunities to create backlinks that build your authority and help your site rank for more terms.

We run technical audits so your website meets Google's standards and your Core Web Vitals perform well, so you are not at a disadvantage to competitors.

Out of the hundreds of signals search engines process, most of SEO comes down to three categories: technical, content and backlinks.

Why do companies have different ways of doing SEO?

People lead with their strengths. A team that is better at writing than PR will lean toward content. A team with a development background will tend to focus on technical work. The only wrong way to do SEO is the way that gets no results.

Google and many publications have shared best practices and research on what works. But the best plan comes from understanding your industry and how competitive the online landscape is for your business.

Is SEO still worth the effort for a small business?

If you want more people to learn about your company, it is hard to beat SEO for the cost. People who search are often high quality visitors, which is different from social media ads, where targeting is based on demographics rather than intent.

Paid ads have their place. When someone is ready to buy, PPC offers strong placement for those bottom of the funnel searches. Organic results cover the whole funnel, from high intent to just starting to learn. You can rank for many more keywords across the entire buying journey than would be affordable with paid ads, and you do not pay for each click, month after month.

Who this tutoring is for

• Small business owners who want to market their own business.
• People learning SEO to change jobs.
• Affiliate marketers who want to increase the reach of their websites.

The course gives you an understanding of search engines and best practices for optimizing your website. You can ask questions and learn from someone who does this work. People learn best by doing, so there is less theory and more practice.

It is hands-on: you log in, set up projects and follow a step by step process that takes you from beginner to intermediate.

SEO tutoring questions

Let's get started

Let's get on a call to talk about your goals and see if tutoring is right for you. Pricing is custom, so contact us for details.