SEO audit · Raleigh, NC

An SEO audit for Raleigh businesses that tells you what to fix first

Technical health, local signals, content and AI search readiness, reviewed and ranked by impact. In plain English, not a 60-page report.

Get a free competitor analysisWhat we review

An SEO audit is a health check. It is a close look at why your website is or isn't showing up in search. It covers what Google can and can't see, what your competitors are doing better, and which problems are costing you the most calls and leads. Some issues can be minor while others can cause major problems.

Most audits fail for one reason: they hand you a long list of everything that could be better and no sense of what matters. Ours is built the other way around. We find the handful of fixes that will move the needle first and put them in order.

What we review

Technical healthSpeed, mobile layout, indexing, broken pages, redirects and site structure. The things that decide whether Google can crawl and trust your site.
On-page SEOTitles, headings, service pages, internal links, images and structured data, checked against the searches your Raleigh customers actually use.
Content gapsWhich searches your competitors rank for that you don't, and which pages on your site are too thin to compete.
Local SEOYour Google Business Profile, listings, reviews and name, address and phone consistency across the web.Local SEO → Links and authorityWho links to you, who links to your competitors, and whether anything is dragging your site down.Link building → AI search readinessWhether ChatGPT, Gemini, Perplexity and Google's AI Overviews can find, understand and quote your business.AI search →

What you get

How the audit works

  1. We start with a free competitor analysisWe look at who ranks for your most valuable Raleigh searches across Google, the map pack and AI answers, and where you stand.
  2. We review your site and your local presenceTechnical health, on-page work, content, Google Business Profile and links.
  3. We rank what we findEvery issue gets sorted by how much it matters, so the first page of the report is the first thing to fix.
  4. We walk you through itA call to go over the results in plain English and answer your questions.
  5. You decide what happens nextFix it yourself, hand it to your developer, or have us handle it. There's no pressure to continue with us.

More on how we work →

When an SEO audit makes sense

Audit or competitor analysis: which one do you need?

Our free competitor analysis shows who is beating you in Google, Maps and AI answers, and the three changes we'd make first. It's a good starting point for any Raleigh business.

An SEO audit goes deeper into your own site: the technical issues, the content gaps and the local signals, with a full prioritized plan. Many owners start with the competitor analysis and move to an audit once they see the gaps.

SEO audit questions

What is an SEO audit?

A review of your website and local presence to find what's holding back your rankings, then a prioritized plan to fix it. Think of it as a checkup that ends with a to-do list.

How much does an SEO audit cost in Raleigh?

It depends on the size of your site and how much of your local presence we review. We confirm the scope and price with you before any work starts, after the free competitor analysis.

How long does an SEO audit take?

Most audits take about a week from start to finish, depending on the size of your site. We'll give you a date up front.

Do I have to hire you to fix what you find?

No. The report is yours. Many owners hand it to their web developer or work through it on their own. If you'd like help, we're happy to do the work, but it's your call.

Will an audit guarantee better rankings?

No one can honestly guarantee rankings, because Google controls the results. What an audit gives you is a clear picture of what's holding you back and the order to fix it in.

Does the audit include AI search?

Yes. We check whether AI tools like ChatGPT and Google's AI Overviews can find and quote your business, since the same fixes that help you rank in Google usually help there too.

See exactly why competitors outrank you

Get a free competitor analysis for your Raleigh business: who is winning in Google, Maps and AI answers, and the three changes that would close the gap fastest.

Get my free competitor analysis

Prefer email? Write to Rob at rob [at] seortp.com